#socialmedia

News

Influencer Marketing Essentials

Earlier this Summer I joined the Global Social Media Awards in Prague and the Spark.me in Montenegro. Both really great events where I had a

China Digital Innovation Summit

Looking forward to be attending the China Digital Innovation summit in Shanghai. There's gonna be a great lineup and I am excited about...

SnapChat & LEGO Fashion Project

One of the last projects I created before I left LEGO was an exclusive and limited clothing line that was launched on SnapChat as a...

My Opinion on the State of Influencer Marketing 2018

The DRUM asked me and a couple of digital leaders about our opinion on Influencer Marketing. The topic was brought up because of the...

5 Secrets Behind the LEGO Social Media Success

Over the past 6 years, the LEGO Group’s social media and YouTube presence has grown from being nearly non-existent, to a fun and engaging ex

Chinese App: "We'll Make the World a More Beautiful Place"

Meitu is a Chinese app and mobile developer. They have a huge amount of users and their goal is to 'Make the World a more beautiful plac

Now Board Member at #iamtheCODE

Lars Silberbauer has joined the board at #iamtheCODE. The movement mobilises governments, businesses and investors to support young women in

How to do (and not to do) Airport Customer Service on Social Media

Yesterday I picked up my suitcase after a short flight from Denmark (CPH) to London (LHR). I've done that trip at least 100 times without...

LEGO Kronkiwongi: A Facebook Success Story

Together with Facebook Creative Shop we developed the LEGO Kronkiwongi Project. It reached 27 million people and the videos were seen 37...

Oreo Sets a Dangerous Precedent for Real-time Marketing

Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.