top of page

News


THE TARIFF CRASH PLAYBOOK FOR CMOs.
Marketing Through a Tariff-Driven Crash: Lessons for CMOs
What today’s CMOs learn from the 2008 financial crisis, the 2020 COVID meltdown
Lars Silberbauer
Apr 82 min read


The Untweetable Truth of an Antarctic Adventure
For all the technology that allows us to connect, Antartica remain untweetable, unpostable, and gloriously unfiltered.
Lars Silberbauer
Jan 92 min read


Uniting Tech and Tiki-Taka: How HMD is Creating a Winning Play with FC Barcelona
HMD (Human Mobile Devices) enters multiyear partnership with FC Barcelona
Lars Silberbauer
Sep 2, 20241 min read


Launching the Better Phone Project
At HMD (Human Mobile Devices) we are constantly looking for new ways to create devices.
Lars Silberbauer
Jul 24, 20241 min read


Heineken + HMD + Bodega launching 'The Boring Phone'
HMD + Heineken + Bodega launching 'The Boring Phone'.
The Boring Phone is a feature phone that encourages users to disconnect.
Lars Silberbauer
Apr 18, 20242 min read


Thrilled to be joining Marketing Legends as Seth Godin and Martin Lindstrøm for a full day of insightful lectures
I am genuinely thrilled to be joining as a speaker at this remarkable event. It's not just any ordinary day; it's a full day featuring a...
Lars Silberbauer
Feb 3, 20241 min read


Launching Human Mobile Devices, you can call us HMD
The launch of HMD (Human Mobile Devices) today, marked by our new website and social media presence.
Lars Silberbauer
Feb 1, 20241 min read


Websummit 2023: The Unsustainable side of the smartphone industry, and how to change it.
I was on the main stage at the Websummit in Lisbon to give our point of view on the state of the mobile industry and specifically on the...
Lars Silberbauer
Nov 26, 20231 min read


Smartphone manufacturing in Europe is now a reality!
We have become the very first major smartphone corporation to establish manufacturing operations in Europe. In this groundbreaking tech...
Lars Silberbauer
Oct 3, 20231 min read


Me on Sky News About Digital Detox and the Surge of Flip Phones
I was invited by Sky News to give my take on why and how flip phones have become a trend with GenZ and Millenials. Digital fatigue is a...
Lars Silberbauer
May 31, 20231 min read


Gen Z dumps smartphones for dumbphones to escape screen addiction
Feature phones are making a comeback with people craving simplicity and a way to escape digital fatigue by going back to basics,”
Lars Silberbauer
Apr 25, 20232 min read


On Rory Sutherland's Podcast 'On Brand'
Very happy to have been invited on ALF & Rory Sutherland's podcast 'On Brand' Rory and I had a great chat about the future of marketing...
Lars Silberbauer
Feb 23, 20231 min read


New Job! CMO for Nokia Mobiles / HMD Global
I'm returning to London and taking on a new role as CMO of Nokia Mobiles / HMD Global
Lars Silberbauer
Sep 28, 20221 min read


The Official Film For the 2022 Beijing Olympic Winter Games
We've worked closely with Uncommon Creative Studio and Director Salomon Ligthelm to create the official film for the Olympic Winter Games.
Lars Silberbauer
Jan 29, 20221 min read


Join the Executive Director's Course
Together with Guy Kawasaki and Matthew Rowe I'm a presentation on digital disruption and how to navigate as a leader in a disruptive...
Lars Silberbauer
Jan 12, 20221 min read


The Tokyo Olympics
The Olympic Games in Tokyo was an amazing experience. It was the most digitally engaged games ever and something I will never forget.
Lars Silberbauer
Sep 2, 20212 min read
bottom of page